Leon’s Grill Storefront Branding – LED Signage Rollout by F4Events

Project Overview

Leon’s Grill, a rapidly growing QSR (Quick Service Restaurant) chain known for its flame-grilled chicken, burgers, and wraps, partnered with F4Events to enhance its storefront visibility and brand uniformity through impactful signage across all its stores in Bangalore and Hyderabad.

From LED boards to premium clip-on signage systems, this branding project was not just about lighting up stores—it was about giving the brand a powerful street-level identity that reflected its urban, youth-driven persona.

F4Events took complete ownership of the design adaptation, production, deployment, and installation of signage across multiple Leon’s Grill outlets, each with its own unique façade and location constraints.

Client Goals

Leon’s Grill aimed to:

Upgrade their external branding across high-footfall locations.
Ensure brand consistency across all outlets in two key metro markets.
Use LED and clip-on signage to attract visibility during day and night.
Reinforce Leon’s as a bold, modern, fast-casual brand through clean, professional storefront presence.

Scope of Work

F4Events executed the following end-to-end:

✅ Storefront LED Signboards (main brand identity)
✅ Clip-On Signages for windows, side walls, and glass panels
✅ Custom signage sizing based on site layout
✅ Electric and frame installation with safety compliance
✅ Night-time visibility testing and QC
✅ Maintenance-ready wiring for future upgrades
✅ Location-wise branding reports with image documentation

Design & Brand Guidelines

We followed the official Leon’s Grill branding manual for fonts, color codes (signature red, black, and white), and logo lockups.

Signage Types Delivered:

LED Acrylic Signboards (with backlit glow and waterproof housing)
Clip-On Frames with interchangeable lightbox posters
Directional Signage (for food court locations and malls)
Wall Fascia Panels for large storefronts
Neon-look flex light branding for some flagship stores

All designs were adapted based on each outlet’s layout—some stores had compact vertical façades, others had horizontal panels or multi-level visibility challenges. Our design team created site-specific mockups before fabrication.

Materials & Technology Used

3D Acrylic Letters with high-glow LEDs
Aluminium Composite Panels (ACP) as base
Waterproof Drivers & Cables for weather durability
Energy-Efficient Power Units
Clip-On Frames: Slim, powder-coated aluminum with translucent graphic inserts
UV-Laminated Graphics to avoid fading from sunlight

Each sign was built for:

Day/Night visibility
Low power consumption
Weather resistance (rain, dust, and sun-proof)
Easy replacement of visuals in clip-on frames

Execution Timeline

✅ Site Recce & Measurement – 1 Week
✅ Design Approval & Mockups – 3 Days
✅ Fabrication – 10 Days
✅ Installation Across Stores – 2 Weeks (parallel rollout)
✅ Final QA & Night Testing – 3 Days

Total Duration: 3.5 weeks across 25+ stores in Bangalore and Hyderabad.

On-Ground Execution

Our field team handled:

Full electrical connections for each signage
Testing visibility from key angles (roadside, approach lanes)
Day-to-night time lapse testing
Store-specific size customization
Safe installation (especially in elevated or mall-based locations)

We worked after hours or during low customer footfall periods to ensure zero disruption to daily store operations.

Challenges & Solutions

1. Varying Store Layouts

Solved with custom signage sizes and flexible installation rigs.

2. Heavy Rain During Installations

Used waterproof sealants and outdoor-grade LED housing to protect durability.

3. Power Source Accessibility

Conducted pre-checks and added concealed cabling solutions.

4. Late-Night Install Approvals

Coordinated with local store managers for extended-hour access and fast closures.

Results & Impact

✅ 25+ outlets rebranded with consistent signage
✅ 100% on-brand execution following Leon’s corporate guidelines
✅ Enhanced night visibility, increasing footfalls especially in high-traffic areas
✅ Premium urban look, strengthening Leon’s as a high-quality QSR brand
✅ Social media buzz as many customers tagged Leon’s under the new glowing boards
✅ Brand recall improved in locations previously lacking standout presence

Client Testimonial

“The new LED and clip-on branding by F4Events made a night-and-day difference—literally! Our stores stand out, feel premium, and truly represent what Leon’s Grill stands for. The F4 team was professional, fast, and meticulous. We’ll definitely engage them again as we expand.”
— Regional Head, Leon’s Grill

Conclusion

The Leon’s Grill signage upgrade is a perfect example of how smart, high-quality branding can elevate a food chain’s retail presence across metros. F4Events delivered not just visibility, but retail confidence and brand trust through impactful, on-ground execution.

If you’re a brand looking to light up your stores—F4Events makes it happen, beautifully and boldly.

Let me know if you’d like this:

Converted into a visual web layout or portfolio PDF
Summarized for a brochure or pitch deck
Or paired with your actual store photos for a photo-based case study

Happy to customize it further!